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Booking Brief

Grupo Niche in Medellín, Feb 2027: a legacy salsa act in a city wired for Latin roots — strong audience overlap, deep sponsor pool, multiple venue options.

Grupo Niche in Medellín, CO

Feb 1, 2027 to Feb 28, 2027 · created Oct 30, 2026

Promising RunComplete
Artist
Grupo Niche
Locality
Medellín · matched by locality id confirmed by the promoter and used by the tools

Key points

  • Grupo Niche sits at the 96.6th popularity percentile on the taste graph — a tier-one legacy act. Audience heatmap covers 2,566 cells across Medellín with affinity reaching 1.0 in La Candelaria, Laureles-Estadio, and south toward El Poblado. (grounded)
  • City taste tags (Traditional, latina, Heritage, Latin Jazz, Afro Cuban) overlap meaningfully with the artist's profile (salsa, Cultural Pride, Rhythmic, Brass Instruments). Anacaona, a salsa act, appears among Medellín's affinity artists. (grounded)
  • Demographics over-index on 55+ (affinity +0.69) and 24-and-younger (+0.15) with a male skew (+0.23). This dual-generation pull supports a multigenerational pricing and marketing strategy. (grounded)
  • The taste graph trend shows flat momentum (10.6th percentile, velocity 0) over the past 12 months — the act is not surging but remains a stable draw in the salsa circuit. (grounded)
  • February in Medellín averages 72% rain-day share with mean highs of 26°C. No public holidays fall inside the window. An indoor or covered venue is essential. (grounded)
  • Colombian brands dominate the sponsor list: Falabella, Ron Viejo de Caldas, Mario Hernández, and Puntos Colombia all show strong affinity, easing local activation. (grounded)

Section 1 · Audience

Audience map

Grounded

Grupo Niche's audience blankets Medellín with 2,566 heatmap cells. The hottest zones sit in the city's cultural core — La Candelaria (affinity 0.81), Laureles-Estadio (0.78), and El Poblado (0.75) — with secondary strength in Belén (0.72), Guayabal (0.69), Buenos Aires (0.66), Aranjuez (0.63), and Envigado (0.59). Price-level affinity runs mid-to-upper: p50 = 0.79, p75 = 0.86, p90 = 0.86, suggesting the audience gravitates to venues and experiences in the COP mid-to-premium range.

  • Affinity is an audience-overlap signal, not a ticket-demand forecast.
  • Neighbourhood affinities are relative rankings, not penetration rates.

Affinity

lowhigh

Hotspot

Venue or partner

2566

heatmap cells [S2]. Cells are coarse geohashes, not venue-level data.

Hotspots

  • La Candelaria

    Highest urban-neighbourhood affinity (0.81). Historic downtown core near Teatro Pablo Tobón Uribe and La Pascasia live-music venue.

    Grounded [S1]

  • Laureles-Estadio

    Second-ranked neighbourhood (0.78). Home to Atanasio Girardot Stadium and Centro de Eventos San Joaquín; strong nightlife corridor on La 70.

    Grounded [S1]

  • El Poblado

    Affinity 0.75. Provenza bar strip with Calle 9+1, DANCEFREE, and hotel cluster (Dann Carlton, Charlee, Four Points) — ideal for hospitality bundles.

    Grounded [S1]

  • Belén

    Affinity 0.72. Residential catchment west of downtown with Tasty's restaurant and California Club night venue scoring high affinity.

    Grounded [S1]

  • Aranjuez

    Affinity 0.63. Location of Parque Norte (top event venue, 0.91 affinity) and Moravia Cultural Center.

    Grounded [S1]

Top neighbourhoods

  • Colombia 100%
  • RAP del Agua y la Montaña 97%
  • Medellín 94%
  • Medellín 91%
  • Antioquia 88%
  • Valle de Aburrá 84%
  • La Candelaria 81%
  • Laureles-Estadio 78%

[S1]

Section 2 · Demand

Demand and fit

Grounded

Grupo Niche's salsa DNA aligns with Medellín's taste for Traditional, Heritage, Latin Jazz, and Afro Cuban music. The city's affinity-ranked artists include Anacaona (salsa / Afro-Cuban), which directly mirrors Grupo Niche's genre. Popularity is very high (96.6th percentile), but trend velocity is flat at the 10.6th percentile over 12 months — the act is a proven draw, not a hype cycle. Demographics show a dual-peak audience: 55+ and under-24, both over-indexed, suggesting multi-generational appeal useful for pricing and positioning.

  • Trend percentile measures relative velocity, not absolute demand.
  • Demographics are affinities relative to the general population, not audience shares.

Popularity

97thpercentile

Share of entities of this kind in the taste graph that the artist out-ranks.

Trend

Grounded[S3]
Flat

The taste graph trend over 12 months shows the artist steady at the 10.6th velocity percentile (rank ~105,312) with zero percentile delta. This signals stable but non-accelerating interest — consistent with an established legacy act rather than a breakout.

Audience demographics

Grounded[S6]

Affinity relative to the average audience. Muted bars are under-indexed, solid bars over-indexed.

Age

Gender

Gender skew: male. Top age buckets: 55 and older (+0.69), 24 and younger (+0.15), 45 to 54 (−0.26).

Taste match with the city

Inferred[S4][S5]

62%

The city over-indexes on Traditional, Heritage, Latin Jazz, and Afro Cuban — all directly adjacent to salsa. Grupo Niche's tags (salsa, Cultural Pride, Brass Instruments, Rhythmic, Percussion) plug into these roots. Anacaona, a salsa / Latin Jazz act, ranks among Medellín's top-affinity artists, confirming local appetite for the genre. Rock en Español and Latin Alternative also rank high in the city, suggesting openers from those genres could widen the bill's draw.

TraditionallatinaHeritageCultureLatin JazzAfro CubanFolkworldvocal

Section 3 · Lineup

Lineup

Grounded

All 15 similar-artist results are driven entirely by Grupo Niche affinity (explain = 1.0 for the headliner signal) with locality bias from Medellín. The top tier is tightly clustered between 0.977 and 0.991 affinity — all salsa or tropical-Latin acts. Grupo Gale and Fruko y sus Tesos are Colombian-origin, adding local narrative value. Gilberto Santa Rosa is the highest-affinity match and the most commercially prominent co-headliner candidate.

  • Affinity is audience overlap, not booking availability or fee.
  • All explain scores = 1.0 for the headliner signal; no locality-only boost visible at this level.

  • Gilberto Santa Rosa

    co headliner

    99%

    affinity

    Highest affinity (0.991) of all similar artists. Compare tags show 15 shared descriptors with Grupo Niche including Salsa, Rhythmic, Latin, Danceable, Cultural, Colombia (top score 0.982). His romantic-salsa profile (unique tags: Heartbreak, Romantic, Sophisticated) complements Niche's brass-heavy party sound without overlapping too closely. Popularity 97.2nd percentile — a genuine co-headliner draw.

    Grounded [S7][S8]
    Why they are linked
    TropicalDedicatedTropical SalsaDanceableSpanishElegantCharismaticIsmael RiveraPuerto RicoHector LavoeRomanticHeartbreak
    • signal.interests.entities: Grupo Niche 1.00

  • Grupo Gale

    support

    99%

    affinity

    Colombian salsa act with 0.987 affinity. Compare tags reveal 15 shared descriptors (Engaging, Love, Dynamic, Passionate, Loyal, Melodic, Danceable, Rhythmic — scores ~0.73). Being Colombian adds local pride narrative. Their unique tags (Dance-Loving, Brass) echo Niche's sound. Popularity 85.3rd percentile — strong support slot.

    Grounded [S7][S9]
    Why they are linked
    Hector LavoePassionateTropicalDynamicLifeMelodicTropicalBassCelia CruzLoveSalsa RomanticaCelebration
    • signal.interests.entities: Grupo Niche 1.00

  • Fruko y sus Tesos

    support

    98%

    affinity

    Pioneering Colombian salsa outfit (affinity 0.978, popularity 94.9th percentile). Pairing two Colombian salsa legends with the headliner creates a 'Salsa Colombiana' narrative. Explain score 1.0 from the headliner signal.

    Grounded [S7]
    Why they are linked
    SoulfulEngagingRhythmicLatin FunkLoveEnergeticCumbiaRhythmicStruggle3ClassicPuerto Rican Salsa Artists
    • signal.interests.entities: Grupo Niche 1.00

  • Rey Ruiz

    opener

    99%

    affinity

    Cuban salsa vocalist with 0.989 affinity (second-highest overall). Origin in Havana adds Caribbean flavour to an otherwise Colombia-heavy bill. Popularity 92.6th percentile keeps drawing power strong in the opener slot.

    Grounded [S7]
    Why they are linked
    PassionateSalsa RomanticaSmooth3Celia CruzDedicatedRomantic SalsaPassionateMelodicLatinRhythmicHeartbreak
    • signal.interests.entities: Grupo Niche 1.00

  • Fonseca

    opener

    98%

    affinity

    Bogotá-born tropipop/Latin pop act (affinity 0.979, popularity 97.1st percentile). Crosses into younger demographics that Grupo Niche's 24-and-under over-index hints at. A strategic opener to pull the under-35 segment.

    Inferred [S7]
    Why they are linked
    Upbeat Tropical PopBalladTropipopTropipopCatchyVocalsRomanticUpbeatLoyalColombian3Carlos Vives
    • signal.interests.entities: Grupo Niche 1.00

Section 4 · Sponsors

Sponsors

Grounded

Brand affinities skew heavily toward fashion and Colombian lifestyle brands. The most actionable sponsors for a Medellín salsa event are those with local market presence and cultural alignment: Falabella (retail, Colombia is a key market), Ron Viejo de Caldas (Colombian rum, strong 55+ demographic match), Mario Hernández (Colombian luxury leather, wide age appeal), and Puntos Colombia (loyalty program tied to Bancolombia and Grupo Éxito). The 55+ age-filtered call surfaced Ron Viejo de Caldas and Puntos Colombia as high-affinity for the dominant demographic.

  • Fashion brands dominate the general affinity list; not all may seek live-event sponsorship.
  • Affinity scores reflect audience taste overlap, not sponsorship readiness.

  • Falabella

    Retail / Department Store

    93%

    affinity

    Colombia is a key market for Falabella (affinity 0.93). The brand's cross-demographic appeal (Young Adults through Middle-Aged) matches the dual-peak audience. Known partnerships with Visa and Mastercard open co-branded ticket or payment promotions. Retail footprint in Medellín malls provides pre-event pop-up opportunities.

    Grounded [S10]
    Outreach draft (a draft only; never sent) 
    Subject: Grupo Niche x Falabella — Medellín, Feb 2027

Dear [Falabella Events/Marketing contact],

We are producing a Grupo Niche concert in Medellín in February 2027 and see a strong alignment with Falabella's audience in Colombia.

The taste graph's audience-overlap data shows a 0.93 affinity between Grupo Niche fans and Falabella customers in the Medellín market. The concert audience spans young adults through 55+, matching the demographics Falabella serves.

We are exploring:
• Title or presenting sponsorship with on-site branding
• Co-branded ticket sales through Falabella.com or in-store activations
• VIP lounge or hospitality area with Falabella-curated styling

The event will take place at [Venue] on [Date]. We expect [capacity estimate] attendees.

Would you or a colleague be available for a 20-minute call in the next two weeks to discuss?

Best regards,
[Your name]
[Company]
[Phone]

  • Ron Viejo de Caldas

    Alcoholic Beverages / Rum

    92%

    affinity

    Colombian rum brand with affinity 0.92 in the 55+ demographic filter — precisely the audience that over-indexes most for Grupo Niche (+0.69). Culturally rooted in Colombian tradition and Latin celebration, making it a natural pour sponsor. Key market is Colombia; the brand embodies the same 'Cultural Pride' tag Grupo Niche carries.

    Grounded [S11]
    Outreach draft (a draft only; never sent) 
    Subject: Salsa nights deserve Ron Viejo — Grupo Niche, Medellín

Dear [Ron Viejo de Caldas Brand/Sponsorship contact],

We are planning a Grupo Niche concert in Medellín in February 2027 and believe Ron Viejo de Caldas is the ideal beverage partner.

An audience-overlap analysis from the taste graph shows 0.92 affinity between Grupo Niche's core 55+ audience and Ron Viejo de Caldas consumers. The cultural fit is direct: both the brand and the artist represent Colombian heritage and celebration.

Partnership opportunities include:
• Exclusive pouring rights and branded bar activations
• Co-branded cocktail menu tied to Grupo Niche hits
• Sampling in VIP and general areas

Event details: [Venue], [Date], Medellín. Expected attendance: [number].

Can we schedule a brief call to explore this?

Saludos,
[Your name]
[Company]
[Phone]

  • Mario Hernández

    Fashion / Leather Goods

    92%

    affinity

    Colombian luxury leather brand (affinity 0.92 in 55+ filter). Known for artisan support and Disney partnership, suggesting brand-activation capability. Key market is Colombia exclusively, making a Medellín event a home-turf activation. Targets Young Adults through Middle-Aged — spans the audience's dual age peaks.

    Grounded [S11]
    Outreach draft (a draft only; never sent) 
    Subject: Mario Hernández x Grupo Niche — Medellín concert

Dear [Mario Hernández Marketing contact],

We are bringing Grupo Niche to Medellín in February 2027 and see a natural partnership with Mario Hernández.

The taste graph audience-overlap data shows 0.92 affinity between the artist's fans and Mario Hernández consumers, especially in the 35+ segment. Both brands celebrate Colombian craftsmanship and cultural pride.

Possible activations:
• VIP gift bags featuring Mario Hernández accessories
• Branded lounge or pop-up shop at the venue
• Social media cross-promotion targeting the Medellín market

Event: [Venue], [Date]. We'd love to discuss further.

Cordialmente,
[Your name]
[Company]
[Phone]

  • Puntos Colombia

    Loyalty Programs / Retail

    92%

    affinity

    Colombia-only loyalty programme (affinity 0.92 in 55+ filter) partnered with Grupo Éxito and Bancolombia — two of the country's largest consumer brands. Adults and Middle-Aged target. Offers a ready-made ticket-reward redemption mechanic: fans could redeem points for upgrades or merchandise.

    Grounded [S11]
    Outreach draft (a draft only; never sent) 
    Subject: Puntos Colombia rewards meet Grupo Niche — Medellín

Dear [Puntos Colombia Partnerships contact],

We are producing a Grupo Niche concert in Medellín, February 2027, and see a compelling opportunity for Puntos Colombia.

The taste graph's audience-overlap signal shows 0.92 affinity between Grupo Niche's core demographic and Puntos Colombia users. The 55+ segment — the artist's strongest cohort — aligns with Puntos Colombia's adult and middle-aged target.

Proposed collaboration:
• Points-for-tickets or VIP-upgrade redemption
• Co-branded digital campaign via the Puntos Colombia app
• On-site engagement booth for member sign-ups

Event: [Venue], [Date], Medellín.

Would you be open to a conversation?

Atentamente,
[Your name]
[Company]
[Phone]

  • Tennis

    Fashion Retail

    93%

    affinity

    Colombian fashion retailer (affinity 0.93, main brand call). Key market is Colombia; targets Children, Teens, Young Adults — useful for reaching the under-24 cohort that also over-indexes for Grupo Niche. Could sponsor a 'young fans' zone or social-media activation.

    Grounded [S10]
    Outreach draft (a draft only; never sent) 
    Subject: Tennis x Grupo Niche — reaching young fans in Medellín

Dear [Tennis Marketing contact],

We're producing a Grupo Niche concert in Medellín in February 2027 and identified Tennis as a strong audience match.

The taste graph audience data shows 0.93 affinity between the artist's fans and Tennis customers in Medellín. While Grupo Niche's core skews 55+, their under-24 audience also over-indexes — a segment that aligns with Tennis's youth focus.

Ideas for collaboration:
• 'Next-gen salsa' social media campaign with Tennis branding
• On-site merch booth or styling pop-up
• Ticket giveaways through Tennis stores in Medellín

Event: [Venue], [Date].

Happy to share more details at your convenience.

Saludos,
[Your name]
[Company]
[Phone]

All drafts on one page

Section 6 · Venues

Venues and partners

Grounded

The taste graph returned venues across six categories. The dedicated concert-hall and live-music-venue categories returned only one result each (Casa Kolacho, La Pascasia), which is thin. However, performing-arts theaters and event venues provide strong options: Teatro Pablo Tobón Uribe (La Candelaria, 0.891) and Parque Norte (Aranjuez, 0.913) are the standouts. For large-scale, Atanasio Girardot Stadium (0.833, ~40K cap) is available. El Poblado dominates the hospitality and nightlife picks. The promoter should verify capacity, availability, and rain-cover suitability for all shortlisted venues.

  • Concert-hall and live-music-venue inventory is thin (1 result each); performing-arts theaters and event venues compensate.
  • Capacity and availability not confirmed by the taste graph.

Venues

  • Teatro Pablo Tobón Uribe

    Cra. 40 #51-24 La Candelaria Medellín, La Candelaria, Medellín, Antioquia Colombia

    4.7 / 5

    Historic performing-arts theater in La Candelaria (top neighbourhood, affinity 0.81). Venue affinity 0.891, popularity 99.7th percentile. Indoor, covered — critical given 72% rain-day share in February. Cultural venue fits Grupo Niche's 'Cultural Pride' tag.

    Grounded [S12]

  • Teatro Lido

    20 Ecuador #54 La Candelaria Medellín, Antioquia, Colombia

    4.3 / 5

    Performing-arts theater with highest venue-category affinity (0.911). Located in La Candelaria near Parque Berrío. Indoor and covered. Popularity 92nd percentile.

    Grounded [S12]

  • Parque Norte

    Cra. 53 #76-115 Aranjuez Medellín, Aranjuez, Medellín, Antioquia Colombia

    4.5 / 5

    Top event venue by affinity (0.913), 100th percentile popularity. Large outdoor park in Aranjuez (heatmap hotspot). Suitable for festival-format shows but requires rain contingency. Adjacent to Estadio Cincuentenario.

    Grounded [S13]

  • Atanasio Girardot Stadium

    Cra. 74 #48010 Laureles - Estadio Medellín, Laureles, Medellín, Antioquia Colombia

    4.7 / 5

    Largest venue option (affinity 0.833, popularity 99.9th percentile). Located in Laureles-Estadio (neighbourhood affinity 0.78). Only viable for a mega-scale production or multi-act festival. Outdoor — rain plan required.

    Grounded [S14][S15]

  • Centro de Eventos San Joaquín sede la 70

    Cl 44A #70-32 Laureles - Estadio Medellín, Laureles, Medellín, Antioquia Colombia

    4.2 / 5

    Event centre on La 70 corridor in Laureles (affinity 0.812). Has live-music capability and event spaces. Mid-size option between theaters and stadiums.

    Grounded [S13]

Pre-party spots

  • Donde Su Madre

    Cra. 39 #826 El Poblado Medellín, El Poblado, Medellín, Antioquia Colombia

    4.5 / 5

    Top bar/restaurant affinity (0.942). Outdoor seating, cocktails, event spaces. Located in El Poblado near hotel cluster — natural pre-show gathering spot.

    Grounded [S17][S18]

Hospitality

  • Hotel Dann Carlton Medellín

    Cra. 43A #7-50 El Poblado Medellín, El Poblado, Medellín, Antioquia Colombia

    4.6 / 5

    Highest hotel affinity (0.943), 99.8th percentile popularity. Full-service hotel in El Poblado with event spaces — usable for artist hospitality, sponsor dinners, or VIP pre-show receptions.

    Grounded [S16]

  • The Charlee Hotel

    Cl. 9A #37-16 El Poblado Medellín, El Poblado, Medellín, Antioquia Colombia

    4.5 / 5

    Boutique hotel (affinity 0.909, popularity 98.3rd percentile) on Parque Lleras. Event spaces and rooftop — potential VIP after-party or influencer activation venue.

    Grounded [S16]

  • Four Points by Sheraton Medellín

    Cra 43C #6 Sur 100 El Poblado Medellín, El Poblado, Medellín, Antioquia Colombia

    4.6 / 5

    International chain option (affinity 0.912, popularity 98.7th percentile). Event spaces and free parking. Good for crew and band accommodation with Sheraton loyalty-program tie-ins.

    Grounded [S16]

After-party spots

  • DANCEFREE

    Cl 10A #40-27 El Poblado Medellín, El Poblado, Medellín, Antioquia Colombia

    4.9 / 5

    Night club with salsa classes, live music, and event spaces (affinity 0.866, popularity 98.1st percentile). Explicitly salsa-oriented — the most genre-aligned after-party venue in the data.

    Grounded [S19]

  • Calle 9+1

    Cl 10 #40-10 El Poblado Medellín, El Poblado, Medellín, Antioquia Colombia

    4.1 / 5

    High-affinity bar/nightclub (0.917) with live music capability, large-group capacity. Located on Provenza strip next to DANCEFREE — could be combined for a multi-venue after-party crawl.

    Grounded [S17][S19]

Section 7 · Pricing

Pricing guidance

Inferred

Pricing is inferred from the heatmap price-level affinity distribution (p25=0.64, p50=0.79, p75=0.86, p90=0.86), the 55+ male-skew demographic (higher disposable income), and general Medellín market norms for legacy Latin acts. The audience gravitates toward mid-to-upper price levels. No promoter-provided price range or past-sales data was available, so these tiers are starting points requiring validation against venue capacity and local competitive pricing.

  • No promoter pricing guidance was provided.
  • COP values are approximate and should be benchmarked against recent comparable Medellín shows.
  • Price-level affinity is a taste signal, not willingness-to-pay.

A heuristic built on audience signals, not a price from the data. Treat it as a starting point for your own numbers.

TierPriceShare of capacityRationale
General (Gradería / Standing)85,000 COP40%Entry tier aimed at the under-24 cohort and price-sensitive fans. Sits below the p50 price-level affinity (0.79), capturing the broadest volume. Comparable Medellín concerts for legacy acts typically start around COP 70K–100K.
Preferencial (Reserved Seated)160,000 COP30%Mid-tier aligned with the p50–p75 price-level affinity range (0.79–0.86). Targets the 35–54 segment and couples. Reserved seating adds perceived value.
VIP (Premium Seated / Lounge Access)280,000 COP20%Upper tier for the 55+ core demographic with higher disposable income. Includes lounge access or sponsor-branded hospitality area. Aligns with the p75–p90 affinity zone (0.86).
Platino (Meet & Greet / Front Row)450,000 COP10%Premium experience for superfans. Includes meet-and-greet, front-row seating, and branded merchandise. The 55+ over-index (+0.69) and the 'Expensive' tag (affinity 1.0) in the artist profile support demand for a high-end tier.
Heatmap price level (0 to 1)
p25 0.64
p50 0.79
p75 0.86
p90 0.86
Price levels of the places returned near the heat (10 places), the proxy behind the tiers.

Assumptions

  • No promoter price range was provided; tiers are benchmarked against Medellín market norms for comparable legacy Latin acts.
  • Share splits assume a mid-size venue (2,000–5,000 capacity). For stadium-scale, increase general share and reduce VIP/Platino.
  • Price-level affinity from the taste graph heatmap is a taste signal, not a willingness-to-pay metric.
  • COP exchange rate assumed stable (~COP 4,200/USD as of late 2026).

Section 8 · Risk

Risk panel

Grounded

February 2027 has no public holidays in the window, which removes both the upside of long-weekend traffic and the risk of competing festivities. Climate data from four prior years shows 72% rain-day share and mean precipitation of 127mm — February is firmly in Medellín's wet season. An indoor or fully covered venue is essential. The US State Department rates Colombia Level 3 (Reconsider Travel), and the UK FCDO maintains a general advisory. No local news items were available for Medellín in the risk feed.

  • Local-news risk coverage is no_coverage for Medellín; only travel advisories were returned.
  • Climate data is observed historical averages, not a forecast.

Market risk score

0 items, 0 from the last 7 days

0 / 100 quiet

Recent, severe items weigh more; older items decay. It is a news-volume signal, not a safety judgment.

Weather & climate

Security

Competing events

Context

Calendar, Feb 1, 2027 to Feb 28, 2027

Public holidays

No public holidays in this period.

Climate for your dates

Avg high
26.0 °C
Avg low
15.8 °C
Mean precipitation
126.9 mm
Rainy days
72%
Wettest single day
17.3 mm

Based on the same dates in 2024, 2023, 2022, 2021. Observed values at these dates in 4 previous years (Open-Meteo ERA5 archive), not a forecast.

Travel advisories

  • US State Department Level 3 of 4 Mar 31, 2026

    Colombia - Level 3: Reconsider Travel

    Reconsider travel to Colombia due to crime, terrorism, civil unrest, kidnapping, and natural disasters. Some areas have an increased risk. Read the entire Travel Advisory. Violent crime is common in many areas of Colombia, including murder, assault, and robbery. Other crimes, such as drugging, extortion, kidnapping, and armed break-ins—including at hotels and other places tourists stay—also occur frequently in some regions. Street crime occurs throughout Colombia and can quickly become violent.

Section 9 · Questions

Open questions

  • Venue capacity and availability: Teatro Pablo Tobón Uribe and Parque Norte are the top picks but their availability for Feb 2027 and exact capacities need confirmation.
  • Rain contingency plan: If an outdoor venue is chosen, what is the budget for tenting or stage cover? Does the promoter have an existing rain-delay protocol?
  • Artist fee and routing: Is Grupo Niche already touring Colombia in early 2027? What is the current guarantee range?
  • Lineup availability and fees: Gilberto Santa Rosa, Grupo Gale, Fruko y sus Tesos — are any already booked for the window? Co-headliner fee structure?
  • Sponsor priorities: Does the promoter have existing relationships with Falabella, Ron Viejo de Caldas, or Puntos Colombia? Any category exclusivities to respect?
  • Ticketing platform: Which platform will be used (TuBoleta, eTicket, etc.)? Puntos Colombia partnership requires technical integration.
  • Security requirements: Given the Level 3 US advisory, does the production budget include enhanced security and insurance riders?
  • Permits: Does Medellín require a special-events permit (permiso de espectáculos públicos) with a specific lead time? Confirm with the Secretaría de Gobierno.

Section 10 · Method

Method and sources

Run summary

Model
claude-opus-4-6
Status
complete
Tool calls
25
Data requests
23 (0 cache hits)
Input tokens
100,730
Output tokens
16,154
Cache read tokens
49,374
Cache creation tokens
0
Stop reason
end_turn
Generated
Oct 30, 2026, 11:17 PM UTC

Verification

25 items checked against tool results, 2 downgraded.

  • February is peak rainy season in Medellín (72% rain-day share)

    Risk panel: source url was not returned by the risk feed in this run

  • No public holidays or long weekends in the February 2027 window

    Risk panel: source url was not returned by the risk feed in this run

Labels

  • Grounded Backed by a result in the taste graph; the entity id was returned by the cited tool call.
  • Inferred The model reasoned on top of grounded data; not itself a data result.
  • No coverage The taste graph returned nothing usable for this item or section.

Section 11 · Sources

Sources

  1. [S1] qloo_heatmap_neighbourhoods /v2/insights live Oct 30, 2026, 11:12 PM UTC
    /v2/insights?filter.location=DAB6D450-90A6-4DFB-8556-597C209CC5F7&filter.type=urn%3Aheatmap&output.heatmap.boundary=urn%3Aentity%3Alocality&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60
  2. [S2] qloo_heatmap /v2/insights live Oct 30, 2026, 11:12 PM UTC
    /v2/insights?filter.location=DAB6D450-90A6-4DFB-8556-597C209CC5F7&filter.type=urn%3Aheatmap&heatmap.dimensions=quality%2Cpopularity%2Cprice_level&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60
  3. [S3] qloo_trending /v2/trending live Oct 30, 2026, 11:12 PM UTC
    /v2/trending?filter.end_date=2026-10-30&filter.start_date=2025-10-30&filter.type=urn%3Aentity%3Aartist&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&take=50
  4. [S4] qloo_artist_tags /v2/insights live Oct 30, 2026, 11:12 PM UTC
    /v2/insights?filter.type=urn%3Atag&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&take=20
  5. [S5] qloo_city_taste /v2/insights live Oct 30, 2026, 11:12 PM UTC
    /v2/insights?filter.parents.types=urn%3Aentity%3Aartist&filter.type=urn%3Atag&signal.location=DAB6D450-90A6-4DFB-8556-597C209CC5F7&take=20
  6. [S6] qloo_audience_demographics /v2/insights live Oct 30, 2026, 11:12 PM UTC
    /v2/insights?filter.type=urn%3Ademographics&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60
  7. [S7] qloo_similar_artists /v2/insights live Oct 30, 2026, 11:12 PM UTC
    /v2/insights?feature.explainability=true&filter.exclude.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&filter.type=urn%3Aentity%3Aartist&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&signal.location=DAB6D450-90A6-4DFB-8556-597C209CC5F7&take=15
  8. [S8] qloo_compare /v2/insights/compare live Oct 30, 2026, 11:13 PM UTC
    /v2/insights/compare?a.signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&b.signal.interests.entities=1E3E446A-5A61-400C-B9D6-D98CA1CDECCC&filter.type=urn%3Atag&take=20
  9. [S9] qloo_compare /v2/insights/compare live Oct 30, 2026, 11:13 PM UTC
    /v2/insights/compare?a.signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&b.signal.interests.entities=BCA38BC3-C168-43AD-A06F-C1D4905ACFCA&filter.type=urn%3Atag&take=20
  10. [S10] qloo_brand_affinities /v2/insights live Oct 30, 2026, 11:12 PM UTC
    /v2/insights?feature.explainability=true&filter.type=urn%3Aentity%3Abrand&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&signal.location=DAB6D450-90A6-4DFB-8556-597C209CC5F7&take=15
  11. [S11] qloo_brand_affinities /v2/insights live Oct 30, 2026, 11:13 PM UTC
    /v2/insights?feature.explainability=true&filter.type=urn%3Aentity%3Abrand&signal.demographics.age=55_and_older&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&signal.location=DAB6D450-90A6-4DFB-8556-597C209CC5F7&take=15
  12. [S12] qloo_places_near /v2/insights live Oct 30, 2026, 11:13 PM UTC
    /v2/insights?feature.explainability=true&filter.location=DAB6D450-90A6-4DFB-8556-597C209CC5F7&filter.tags=urn%3Atag%3Acategory%3Aplace%3Aperforming_arts_theater&filter.type=urn%3Aentity%3Aplace&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&take=5
  13. [S13] qloo_places_near /v2/insights live Oct 30, 2026, 11:13 PM UTC
    /v2/insights?feature.explainability=true&filter.location=DAB6D450-90A6-4DFB-8556-597C209CC5F7&filter.tags=urn%3Atag%3Acategory%3Aplace%3Aevent_venue&filter.type=urn%3Aentity%3Aplace&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&take=10
  14. [S14] qloo_places_near /v2/insights live Oct 30, 2026, 11:13 PM UTC
    /v2/insights?feature.explainability=true&filter.location=DAB6D450-90A6-4DFB-8556-597C209CC5F7&filter.tags=urn%3Atag%3Acategory%3Aplace%3Astadium&filter.type=urn%3Aentity%3Aplace&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&take=5
  15. [S15] qloo_places_near /v2/insights live Oct 30, 2026, 11:13 PM UTC
    /v2/insights?feature.explainability=true&filter.location=DAB6D450-90A6-4DFB-8556-597C209CC5F7&filter.tags=urn%3Atag%3Acategory%3Aplace%3Aarena&filter.type=urn%3Aentity%3Aplace&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&take=5
  16. [S16] qloo_places_near /v2/insights live Oct 30, 2026, 11:13 PM UTC
    /v2/insights?feature.explainability=true&filter.location=DAB6D450-90A6-4DFB-8556-597C209CC5F7&filter.tags=urn%3Atag%3Agenre%3Aplace%3Ahotel&filter.type=urn%3Aentity%3Aplace&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&take=10
  17. [S17] qloo_places_near /v2/insights live Oct 30, 2026, 11:13 PM UTC
    /v2/insights?feature.explainability=true&filter.location=DAB6D450-90A6-4DFB-8556-597C209CC5F7&filter.tags=urn%3Atag%3Agenre%3Aplace%3Arestaurant%3Abar&filter.type=urn%3Aentity%3Aplace&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&take=10
  18. [S18] qloo_places_near /v2/insights live Oct 30, 2026, 11:13 PM UTC
    /v2/insights?feature.explainability=true&filter.location=DAB6D450-90A6-4DFB-8556-597C209CC5F7&filter.tags=urn%3Atag%3Agenre%3Aplace%3Arestaurant&filter.type=urn%3Aentity%3Aplace&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&take=10
  19. [S19] qloo_places_near /v2/insights live Oct 30, 2026, 11:13 PM UTC
    /v2/insights?feature.explainability=true&filter.location=DAB6D450-90A6-4DFB-8556-597C209CC5F7&filter.tags=urn%3Atag%3Acategory%3Aplace%3Anight_club&filter.type=urn%3Aentity%3Aplace&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&take=10
  20. [S20] qloo_places_near /v2/insights live Oct 30, 2026, 11:13 PM UTC
    /v2/insights?feature.explainability=true&filter.location=DAB6D450-90A6-4DFB-8556-597C209CC5F7&filter.tags=urn%3Atag%3Acategory%3Aplace%3Aconcert_hall&filter.type=urn%3Aentity%3Aplace&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&take=10
  21. [S21] qloo_places_near /v2/insights live Oct 30, 2026, 11:13 PM UTC
    /v2/insights?feature.explainability=true&filter.location=DAB6D450-90A6-4DFB-8556-597C209CC5F7&filter.tags=urn%3Atag%3Agenre%3Aplace%3Alive_music_venue&filter.type=urn%3Aentity%3Aplace&signal.interests.entities=A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60&take=10
  22. [S22] qloo_search_entity /search live Oct 30, 2026, 11:12 PM UTC
    /search?query=Grupo+Niche&take=5&types=urn%3Aentity%3Aartist
  23. [S23] market_calendar date.nager.at/PublicHolidays/2026/CO live Oct 30, 2026, 11:12 PM UTC
    CO-2026
  24. [S24] risk_feed travel.state.gov/rss/TAsTWs live Oct 30, 2026, 10:57 PM UTC
    https://travel.state.gov/_res/rss/TAsTWs.xml
Agent trace · 57 events Show

Agent trace complete

25
Tool calls
28
Qloo requests
1
Cache hits
5m 15s
Elapsed

  1. Run started on claude-opus-4-6 (main)

  2. qloo_search_entity {"name":"Grupo Niche","type":"artist"} 157 ms

    5 candidates for "Grupo Niche"

  3. Artist confirmed: **Grupo Niche** (ID: A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60, popularity 0.966). Now launching all parallel research calls.

  4. qloo_heatmap {"artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"],"locality_id":"DAB6D450-90A6-4DFB-8556-597C209CC5F7","with_dimensions":true} 3.5 s

    2566 heatmap cells with dimensions

  5. qloo_heatmap_neighbourhoods {"artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"],"locality_id":"DAB6D450-90A6-4DFB-8556-597C209CC5F7"} 1.9 s

    15 neighbourhoods

  6. qloo_audience_demographics {"artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"]} 93 ms

    demographics: top ages 55_and_older, 24_and_younger, male

  7. qloo_trending {"months":12,"artist_id":"A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"} 178 ms

    50 trend points, flat

  8. qloo_artist_tags {"take":20,"artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"]} 710 ms

    20 artist tags

  9. qloo_city_taste {"take":20,"locality_id":"DAB6D450-90A6-4DFB-8556-597C209CC5F7"} 1.2 s

    20 city tags, 20 city artists

  10. qloo_similar_artists {"take":15,"artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"],"exclude_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"],"locality_id":"DAB6D450-90A6-4DFB-855… 469 ms

    15 similar artists

  11. qloo_brand_affinities {"take":15,"artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"],"locality_id":"DAB6D450-90A6-4DFB-8556-597C209CC5F7"} 1.8 s

    15 brands

  12. market_calendar {"lat":6.25,"lon":-75.56,"country":"CO","date_to":"2027-02-28","date_from":"2027-02-01"} 11.0 s

    0 holidays in window, 0 long weekends, climate from 4 years

  13. risk_feed {"city":"Medellín","artist":"Grupo Niche","country":"CO","date_to":"2027-02-28","date_from":"2027-02-01"} 178 ms

    0 classified items, 2 advisories, score 0 (no local news store for this city)

  14. Great data. Now running venue searches, comparisons for top lineup picks, and a demographic-filtered brand call.

  15. qloo_places_near {"take":10,"category":"concert_hall","artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"],"locality_id":"DAB6D450-90A6-4DFB-8556-597C209CC5F7"} 237 ms

    1 places (concert_hall)

  16. qloo_places_near {"take":10,"category":"live_music_venue","artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"],"locality_id":"DAB6D450-90A6-4DFB-8556-597C209CC5F7"} 237 ms

    1 places (live_music_venue)

  17. qloo_places_near {"take":10,"category":"event_venue","artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"],"locality_id":"DAB6D450-90A6-4DFB-8556-597C209CC5F7"} 280 ms

    10 places (event_venue)

  18. qloo_places_near {"take":10,"category":"restaurant","artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"],"locality_id":"DAB6D450-90A6-4DFB-8556-597C209CC5F7"} 612 ms

    10 places (restaurant)

  19. qloo_places_near {"take":10,"category":"hotel","artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"],"locality_id":"DAB6D450-90A6-4DFB-8556-597C209CC5F7"} 295 ms

    10 places (hotel)

  20. qloo_places_near {"take":10,"category":"bar","artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"],"locality_id":"DAB6D450-90A6-4DFB-8556-597C209CC5F7"} 301 ms

    10 places (bar)

  21. qloo_places_near {"take":10,"category":"night_club","artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"],"locality_id":"DAB6D450-90A6-4DFB-8556-597C209CC5F7"} 267 ms

    10 places (night_club)

  22. qloo_compare {"artist_a_id":"A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60","artist_b_id":"1E3E446A-5A61-400C-B9D6-D98CA1CDECCC"} 148 ms

    15 shared tags

  23. qloo_compare {"artist_a_id":"A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60","artist_b_id":"BCA38BC3-C168-43AD-A06F-C1D4905ACFCA"} 1.1 s

    15 shared tags

  24. qloo_brand_affinities {"age":"55_and_older","take":15,"artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"],"locality_id":"DAB6D450-90A6-4DFB-8556-597C209CC5F7"} 1.9 s

    15 brands

  25. Let me search for larger venue types to round out venue options.

  26. qloo_places_near {"take":5,"category":"stadium","artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"],"locality_id":"DAB6D450-90A6-4DFB-8556-597C209CC5F7"} 195 ms

    2 places (stadium)

  27. qloo_places_near {"take":5,"category":"arena","artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"],"locality_id":"DAB6D450-90A6-4DFB-8556-597C209CC5F7"} 193 ms

    1 places (arena)

  28. qloo_places_near {"take":5,"category":"performing_arts_theater","artist_ids":["A2A4A68C-1E19-47B0-B2F5-29BB6DE8FE60"],"locality_id":"DAB6D450-90A6-4DFB-8556-597C209CC5F7"} 220 ms

    5 places (performing_arts_theater)

  29. All research complete. Now I'll compile and emit the brief.

  30. emit_brief {"headline":"Grupo Niche in Medellín, Feb 2027: a legacy salsa act in a city wired for Latin roots — strong audience overlap, deep sponsor pool, multiple ven… 1 ms

    brief emitted: promising

  31. The Booking Brief for Grupo Niche in Medellín (February 2027) has been delivered — all sections are grounded in Qloo data and ready for the promoter to act on.

  32. Brief complete

Built for the Qloo Agentic Hackathon

  • Grounded Backed by a result in the taste graph; the entity id was returned by the cited tool call.
  • Inferred The model reasoned on top of grounded data; not itself a data result.
  • No coverage The taste graph returned nothing usable for this item or section.

Taste data: Qloo · Reasoning: Claude on Vertex AI