Booking Brief

Sponsor outreach drafts

Criolo in São Paulo: #1 city-taste artist with deep hometown demand, strong venue inventory, and fashion-heavy sponsor leads — plan for indoor venues and rainy-season contingencies

• Ray-Ban

  Grounded

  97%

  affinity

  Highest brand affinity (0.97) and Brazil is explicitly one of Ray-Ban's key markets. Their cultural-relevance tags (Street Style, Rock And Roll) align with Criolo's urban aesthetic. The Meta partnership means potential AR/content activation at the venue.

  Subject

  Criolo x Ray-Ban: São Paulo live event, Mar 2027

  Body

  Hi [Contact name], We are producing a Criolo concert in São Paulo on [Date], March 2027, at [Venue]. Criolo is São Paulo's top-affinity artist according to the taste graph's taste-intelligence data, and his audience shows strong overlap with Ray-Ban's consumer profile — particularly in street style and urban culture. Brazil is one of Ray-Ban's key markets, and this show offers a direct touchpoint with an engaged, fashion-aware crowd skewing 25–29 and 55+, predominantly female. We see opportunities for: • Branded lounge or photo activation at the venue • Limited-edition show merchandise co-brand • Social/AR content via the Meta partnership The audience overlap signal from the taste graph positions Ray-Ban as the top brand match for this event. We'd welcome a call to share the full data and discuss activation formats and investment levels. Best, [Your name] [Company]
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• Spotify

  Grounded

  94%

  affinity

  Spotify (0.94) lists Latin America as a key market and is the natural streaming partner for concert promotion. Co-marketing (playlist takeover, pre-show listening party) creates mutual value with zero physical logistics.

  Subject

  Criolo in São Paulo — Spotify co-marketing opportunity

  Body

  Hi [Contact name], We're producing a Criolo concert in São Paulo, [Date] March 2027. Criolo ranks as the #1 city-taste artist for São Paulo in the taste graph's taste graph, and Spotify shows a 0.94 audience-overlap affinity with his fanbase. With Latin America as a key Spotify market, we propose: • A curated 'Criolo x São Paulo' playlist leading up to the show • Spotify-branded pre-show listening session at [Venue] • On-platform ticket bundle or promotional push This is a high-resonance hometown show for an artist whose audience lives on Spotify. We'd like to discuss co-marketing formats and share the full audience data. Best, [Your name] [Company]
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• New Balance

  Grounded

  96%

  affinity

  New Balance (0.96) connects to sneaker culture and streetwear, matching Criolo's hip-hop roots. Their target (Young Adults, Adults) aligns with the 25–29 over-index. Known partnerships with streetwear labels (Aimé Leon Dore, Joe Freshgoods) signal willingness to sponsor cultural events.

  Subject

  Criolo São Paulo show — New Balance activation

  Body

  Hi [Contact name], We are bringing Criolo to São Paulo for a concert on [Date], March 2027. The taste graph's audience-overlap data places New Balance as one of the top brand matches for Criolo's fanbase (affinity 0.96), driven by shared streetwear and sneaker-culture signals. Criolo's audience over-indexes with 25–29-year-olds and skews female — a segment New Balance is actively courting through collaborations like Joe Freshgoods and Aimé Leon Dore. We envision: • A New Balance pop-up or custom sneaker display at the venue • Co-branded limited merch run • Social content partnership around the show We'd love to share the audience data and explore activation options. Best, [Your name] [Company]
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• Coca-Cola

  Food & Beverage

  Grounded

  94%

  affinity

  Coca-Cola (0.94 in the 25–29 age filter) has Brazil as a key market and extensive live-event activation experience (FIFA, Olympics). Pouring rights and venue branding are straightforward activation paths. Their broad demographic coverage complements the bimodal age audience.

  Subject

  Criolo live in São Paulo — Coca-Cola pouring & activation

  Body

  Hi [Contact name], We're producing a Criolo show in São Paulo on [Date], March 2027. Brazil is one of Coca-Cola's key markets, and the taste graph's audience data shows a 0.94 affinity between Criolo's fanbase and Coca-Cola consumers in the 25–29 age bracket. Criolo is São Paulo's highest-affinity artist, drawing a cross-generational crowd. We see a fit for: • Exclusive pouring rights at the venue • Branded refreshment zones • Co-branded social media campaign Given Coca-Cola's experience activating at major live events, this hometown show offers a focused, high-engagement touchpoint. Happy to share the data and discuss terms. Best, [Your name] [Company]
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